New ASPAN Logo

Dear Colleagues,

On behalf of the Board of Directors, I am pleased to announce that ASPAN has adopted a new corporate logo, which will become effective January 1, 2012. A copy of the new logo appears at the bottom of this email.

Work on this project has been ongoing for several months now. We started by reviewing the Society’s history, the history of the current logo, and some of the ideals that logo was intended to convey.

Based upon that history and those ideals, we then began coming up with design concepts to test among a sample of our members. We were reminded of many things (and learned several others) along the way, including:

• ASPAN members have a very strong attachment to the image of an aspen leaf.
• ASPAN members wanted to see veins in the leaf, which some associate with the idea of networking and others connect with perianesthesia practice.
• ASPAN members love the color dark green, and they also love the color dark blue. But they responded most favorably when the two colors were used together.
• A significant percentage of our members wanted our acronym, ASPAN, to be in capital letters.

All of this feedback–and all of the original ideals–have been incorporated into the new ASPAN logo, which is one reason we welcome the new design with such enthusiasm. Further, the new logo provides an extraordinary opportunity to promote our Society and our practice as consistently and effectively as possible. For instance, the Society’s name is now more prominent, and the acronym by which we are known, ASPAN, is now included within the design.

The new logo will begin appearing on a broad variety of promotional materials (e.g., brochures, website) and standard communications (e.g., letters and email blasts) beginning in January.

Lastly, members can rest assured that our historic logo will not entirely disappear but instead become the Society’s Official Seal/Legacy Logo. It will be reserved for more critical/historic documents (e.g., certificates, individual awards, legal documents, the President’s pin) to indicate their significance and authenticity. The process of identifying those select documents is already underway.

I invite all members of the ASPAN community to join me in supporting the introduction of our new logo, which will be unveiled to the public later this year. The new logo will then begin appearing in ASPAN promotional materials and standard communications in January.  For additional information, please contact ASPAN’s Marketing and Communications Manager, Doug Hanisch, atdhanisch@aspan.org or 877.737.9696, ext. 15.

Sincerely,

Chris Price, MSN, RN, CPAN, CAPA

ASPAN President 2011-2012